General themes: Strategy and Planning

This exam evaluates the student's ability to develop effective corporate strategies in a constantly evolving business environment. Various categories are examined, including long-term planning, SWOT analysis, evaluation and control, competitive analysis, decision-making, innovation, and change management. Students must demonstrate their ability to design strategies that drive the success and competitive advantage of the company, taking into account market challenges and the demands of the current business environment.

The Product Portfolio Management exam assesses knowledge and skills in various areas related to product management. Candidates will be evaluated on their ability to analyze the product lifecycle, understand and apply relevant definitions, use analytical methods to make strategic decisions, prioritize products in the portfolio, properly diversify the offering, as well as plan and execute the launch of new products and the discontinuation of existing ones. Additionally, candidates' ability to promote innovation in the product portfolio and adapt to market changes and demands will be evaluated.

The Competition Analysis exam assesses participants' understanding in various areas related to market competition. It includes the identification of types of competitors, comprehension of key concepts such as perfect competition and monopoly, the ability to conduct a SWOT analysis of companies and competitors, knowledge of information sources to gather data on competition, understanding competitive advantages and how to obtain them, knowledge of entry barriers in markets, and comprehension of competitive strategies employed by businesses.

Market and Industry Analysis is an exam designed to assess participants' knowledge and understanding of various aspects related to the market and industry. This exam covers categories such as Competitive Advantages, Market Trends, Opportunities and Threats, Analysis Fundamentals, Market Segmentation, Analysis Tools, and Competitor Identification.

This exam assesses the ability to develop and apply effective strategies in the business environment. Evaluated categories include the control and evaluation of strategies, management of strategic risks, the use of benchmarking to improve performance, the formulation of organizational mission and vision, setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives, SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to understand the environment, and tactical planning for successful strategy implementation. This exam is essential for those looking to demonstrate their competence in business strategy planning and execution.

The Growth Strategy exam evaluates the knowledge and understanding of the different strategies used by companies to achieve effective growth. This exam focuses on evaluating the strategies of internationalization, market penetration, strategic alliance, merger and acquisition, diversification, market development, and product development.

The Strategic Innovation exam evaluates various categories related to an organization's ability to generate innovative ideas, implement them effectively, measure their impact, and promote a culture of innovation. It also assesses the ability to disseminate and leverage open innovation, as well as change management and the leadership required to foster innovation within the organization.

This exam assesses an individual's ability to effectively manage strategic change in an organization. The following categories will be evaluated: Change Communication, Change Diagnostic, Change Roles, Change Planning, Change Evaluation, Organizational Culture, Change Training, Change Importance and Change Resistance.

This exam evaluates the candidate's ability to identify, assess and mitigate strategic risks in an organization. It also assesses their ability to monitor and communicate risks effectively. The exam includes questions on risk identification, risk assessment, risk mitigation, risk monitoring, and risk communication.